In produce, the best isn’t always pretty

Several weeks ago, I received a bag of Gravenstein apples fresh-picked from a backyard tree. They were squat and mottled, and, from the occasional puncture hole, I could tell that the birds had enjoyed them first.

Bill Palladino – MLUI‘s insight:

This is a terrific article on the artiface of produce purchasing.  It looks to examine the reasons we require “porn” versions of food to help us equate quality.  “Our preference for uniform, camera-ready produce is shaped partly by marketing and partly by USDA regulations that stipulate all commercially grown fruits and vegetables must be at least 90 percent blemish-free.”

See on


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